MARKETING INITIATIVES

Overview of the MARKETING INITIATIVES program:

This grant program supports marketing projects that enhance the visibility and attractiveness of communities and regions by targeting various promotional objectives such as business attraction, resident recruitment, visitor attraction, and investment marketing. Eligible projects may include branding efforts, web-based strategies, social media campaigns, wayfinding signage, print advertising, and other creative marketing tactics that bring economic benefits to the community. All projects must be independent of existing annual marketing plans, with clear, measurable outcomes to demonstrate economic impact. Funding Amount The program provides up to $20,000 in grant funding, covering a maximum of 50% of the total eligible project budget. Applicants are responsible for securing the remaining project funding, and a detailed budget is required as part of the application.

Benefits of the MARKETING INITIATIVES program:

• Financial Support: Up to 50% of the projects costs, up to $20,000, helping communities to undertake impactful marketing efforts.
• Economic Diversification: Promotes economic vitality by attracting business, investment, and residents.
• Community Branding: Strengthens the communitys image through unique branding and targeted campaigns.
• Measurable Impact: Encourages projects that deliver specific, measurable outcomes that can be tracked post-completion.

Eligibility criteria of the MARKETING INITIATIVES program:

• All applicants must be located within Northern Developments service region.
• Local governments
• Registered First Nations bands
• Registered non-profit organizations
• Eligible Projects
• Business attraction initiatives
• Investment attraction initiatives
• Resident recruitment initiatives
• Visitor attraction initiatives
• Eligible Tactics
• Branding development and evolution
• Web-based strategies
• Social media campaigns
• Wayfinding and other interpretive signage
• Print advertising campaigns
• Eligible Costs
• Graphic design
• Web design and development
• Marketing content development
• Brand development
• Filming and film production
• Photography
• Design and production of trade show exhibits
• Printing costs
• Advertising costs
• Signage
• Translation of marketing material
• Copy writing and media buying
• PST