Product & Market Development Program

The Product and Market Development Program is designed to expand domestic and international competitiveness by supporting small and medium-sized agricultural producers, agri-businesses and agri-processors to expand their product base or markets

Innovation PEI

Overview of the Product & Market Development Program program:

The Product and Market Development Program is designed to support agricultural producers and processors in Prince Edward Island. The program provides financial assistance to help businesses develop new products, access new markets, and enhance their overall competitiveness. The program is focused on fostering innovation and growth within the agricultural sector by offering grants that assist with the costs associated with product development, marketing strategies, and market research.

Benefits of the Product & Market Development Program program:

Participation in the Product and Market Development Program offers several benefits, including:
Financial support to cover expenses related to product development, marketing, and market research.
Access to new markets, which can lead to increased sales and business growth.
Enhanced ability to innovate and create new products, keeping businesses competitive.
Opportunity to receive expert advice and guidance through the application process.

Eligibility criteria of the Product & Market Development Program program:

Eligible Recipients
Mikmaq First Nations and other Indigenous groups;
Agricultural producers;
Small to medium-sized agri-businesses;
Small to medium-sized agri-processors;
Agriculture industry organizations, clubs, and associations; and
Others may be considered upon request.
Eligible Activities/Expenses:
Purchase of machinery and equipment;
Attending (but not exhibiting at) a trade show once for a new market;
Exploring new or emerging markets;
Investigative travel to new or emerging markets;
Incoming buyer missions of new buyers from export markets for the purpose of gathering market intelligence;
Research for the purpose of exploring new and emerging markets;
Feasibility studies related to delivery of products;
Translation and legal consultation related to marketing a product in a new market;
Consulting or business coaching on applied market research and value chain development;
Hands-on mentoring and training to understand the logistics of delivery of PEI products from the farm gate to the market;
Commercialization and adoption of new products, technologies, practices or processes;
Marketing plan development activities;
Consulting services which analyze new and emerging market trends and opportunities; domestically and/or abroad;
Development of new products including:
Professional services;
Process development;
Recipe development (i.e., food trials, testing and consultant fees);
Purchase of equipment to process packages and labels (including nutritional labelling) for a new product;
Design and first printing of packaging;
Brand development;
Focus groups for purposes of developing project attributes;
Analytical and quality testing;
Travel and transportation costs; and
Design and first printing of promotional materials.