Consultant Advisory Services (CAS)

Overview of the Consultant Advisory Services (CAS) program:

The Women in Business Consultant Fund, offered by Women in Business New Brunswick (WBNB), is designed to support female entrepreneurs in New Brunswick by providing financial assistance for consulting services. This fund aims to help women-owned businesses enhance their operations, overcome challenges, and achieve sustainable growth.

Benefits of the Consultant Advisory Services (CAS) program:

• The Women in Business Consultant Fund aims to:
• Support Business Growth: Help women entrepreneurs grow their businesses by accessing professional consulting services. This initiative is tailored to foster development in various aspects of business management and strategy.
• Overcome Challenges: Provide financial support to address specific business challenges through expert advice. Whether it's improving operational efficiency, expanding market reach, or optimizing financial management, the fund aims to equip businesses with the tools needed to succeed.
• Promote Sustainability: Encourage sustainable business practices and long-term success. By supporting strategic planning and resource management, the fund aims to build resilient businesses capable of thriving in competitive markets.

Eligibility criteria of the Consultant Advisory Services (CAS) program:

• Eligible Applicants:
• Women-Owned Businesses: The program is open to businesses that are at least 51% owned, managed, and controlled by one or more women. This ensures that the primary beneficiaries are women entrepreneurs.
• Geographic Requirement: The business must be registered and actively operating in New Brunswick. This local focus aims to stimulate economic growth within the province.
• Eligible Consulting Services:
• Business Planning: This includes the development of strategic business plans, feasibility studies, and market research. Consultants can help identify growth opportunities and map out actionable steps to achieve business goals.
• Marketing: Services in this category involve creating marketing strategies, branding initiatives, and digital marketing plans. Effective marketing is crucial for reaching new customers and expanding market presence.
• Financial Management: Consultants can provide financial planning, set up accounting systems, and manage cash flow. Sound financial management is vital for the sustainability and profitability of any business.
• Operational Improvements: This includes process optimization, efficiency improvements, and human resources planning. Enhancing operational efficiency can lead to significant cost savings and productivity gains.