EXPORT Travel Trade Program

Overview of the EXPORT Travel Trade Program program:

The program helps Nova Scotia tourism businesses enhance their market presence by working with travel trade channels, such as tour operators, wholesalers, and travel agents. The Travel Trade Readiness stream offers one-on-one coaching to develop strategies for selling through travel trade networks, improving business practices, and identifying target markets. Participants in this stream receive an in-depth assessment and action plan with ongoing support for six months. The Marketplace Support stream provides financial assistance to export-ready tourism operators to offset registration fees for travel trade marketplaces. These marketplaces offer opportunities to connect with buyers, forge new partnerships, and strengthen existing relationships, ultimately increasing sales in high-potential markets. Tourism Nova Scotia prioritizes partnerships with businesses that align with its strategic goals for market expansion.

Benefits of the EXPORT Travel Trade Program program:

• Personalized coaching and action plans for travel trade readiness.
• Financial assistance for travel trade marketplace participation.
• Increased visibility in national and international markets.
• Opportunities to forge new and strengthen existing industry partnerships.
• Enhanced understanding of travel trade requirements and strategies for sustained growth.

Eligibility criteria of the EXPORT Travel Trade Program program:

• To qualify for the program:
• Travel Trade Readiness:
• Open to businesses with limited or some experience in travel trade.
• Must have completed components of the Atlantic Canada Travel Trade Readiness Program or similar activities.
• Marketplace Support:
• Applicants must have at least two years of contracted business with travel trade partners.
• Demonstrate readiness for market expansion with updated sales tools, product alignment with market demands, and ability to enter contracts with tour operators.
• Must be registered and in good standing with the Nova Scotia Registry of Joint Stock Companies.
• Accommodations must be registered with the Tourist Accommodations Registry.