Product Demonstration Program

This program supports technologies in the advanced stage of development by funding small to medium enterprises who wish to work in collaboration with a project partner to showcase the performance, method, and features of a prototype.
  • Alberta Innovation - Technology Futures
Overview of the Product Demonstration Program program:

The Product Demonstration Program, offered by Alberta Innovates, is designed to support Alberta-based companies in the advanced stages of technology development. This program specifically focuses on helping companies demonstrate their innovative products, technologies, or services in real-world environments, which is critical for validating market readiness and securing customer adoption. The program provides funding to offset the costs associated with product demonstration, enabling companies to showcase the value and functionality of their offerings to potential customers and investors.

Benefits of the Product Demonstration Program program:
  • Funding Support: The program offers up to $300,000 in funding, covering up to 50% of total eligible project costs. This financial support can significantly reduce the burden of expenses related to product demonstration, such as materials, testing, and marketing efforts.
  • Market Validation: Companies can validate their products effectiveness in real-world scenarios, which is crucial for gaining customer trust and scaling up.
  • Customer Acquisition: Successful demonstrations can lead to customer acquisition and long-term business relationships.
  • Increased Investment Potential: By showcasing a market-ready product, companies can attract further investment from private and public sources.
Eligibility criteria of the Product Demonstration Program program:
  • Must be a for-profit company incorporated in Alberta.
  • The company should have a technology that is in the late stages of development, ready for demonstration in a real-world environment.
  • The technology must have a high potential for commercialization and market adoption.
  • Companies must demonstrate financial stability and the ability to fund at least 50% of the project costs.
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