AUDIENCE DEVELOPMENT FUNDING

The Rozsa Foundation Audience Development Grant supports arts organizations in Alberta to enhance their audience engagement through innovative strategies and initiatives that build deeper connections with their communities.
  • Rozsa Foundation
Overview of the AUDIENCE DEVELOPMENT FUNDING program:

The Audience Development Grant offered by the Rozsa Foundation is designed to help Alberta-based arts organizations strengthen relationships with their audiences. This grant encourages initiatives that explore innovative approaches to audience engagement, retention, and growth, addressing the unique challenges faced by the arts and culture sector. Eligible projects can include the development of marketing strategies, audience research, outreach programs, digital engagement campaigns, and community-focused initiatives. The program aims to create meaningful interactions between organizations and their audiences, fostering long-term support and appreciation for the arts. By investing in creative and impactful audience development strategies, the Rozsa Foundation seeks to enhance the sustainability and vibrancy of Alberta's arts sector. This grant prioritizes projects that are inclusive, community-driven, and capable of delivering measurable outcomes. Organizations are encouraged to develop initiatives that align with their specific missions and address their audience engagement challenges innovatively.

Benefits of the AUDIENCE DEVELOPMENT FUNDING program:
  • Funding support for audience engagement and development initiatives.
  • Opportunities to implement innovative strategies for audience retention and growth.
  • Enhanced community connections and long-term audience relationships.
  • Development of tailored marketing, outreach, and engagement strategies.
  • Strengthened organizational capacity to address audience-related challenges.
Eligibility criteria of the AUDIENCE DEVELOPMENT FUNDING program:
  • To be eligible for this program, applicants must:
  • Be a registered charity or nonprofit arts organization based in Alberta.
  • Operate within the arts and culture sector.
  • Propose a project that focuses on audience engagement, retention, or growth.
  • Demonstrate the potential for the project to achieve measurable outcomes and sustainable impact.
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