Video Production Program

Overview of the Video Production Program program:

The Video Production Program by FACTOR (the Foundation Assisting Canadian Talent on Recordings) is designed to support Canadian artists in creating high-quality music videos. This program aims to enhance the visibility and marketability of Canadian music by funding the production of music videos that can reach a wider audience through various media channels.

Eligibility criteria of the Video Production Program program:

• Who Can Apply
• Artists Rated 2 or 3: Only artists who have been rated as either 2 or 3 are eligible to apply.
• Record Labels Rated Approved, 2, or 3: Record labels with these ratings can apply, provided that the artist involved is also rated 2 or 3.
• Eligibility Requirements
• Control of Rights:
• The applicant must have control over the Canadian commercial release rights and exclusive Canadian exploitation rights to the sound recording at the time of application. Typically, this includes:
• Canadian Artists: If the artist is unsigned or has not licensed the sound recording to another party, an individual member of the band (if not incorporated) must be the applicant. Both an approved Artist Profile and an approved Applicant Profile are required.
• Canadian Record Labels: If the record label has signed the artist, licensed the sound recording, or has an option to license it, the label must be the applicant. The record label needs an approved Applicant Profile, and the Artist Profile must also be approved.
• Retention of Rights:
• Record labels acting as applicants must retain exclusive control of the exploitation rights for the sound recording for two years after the first commercial release of the full album on which the sound recording appears. The artist or sound recording must not be directly signed or licensed to a non-Canadian label for Canada.
• Ownership and Control:
• If the applicant is the artist, they must own the sound recording and control the Canadian copyright. The sound recording must not be subject to any license or recording agreement at the time of application.