Industry and Market Development Program

Overview of the Industry and Market Development Program program:

The Industry and Market Development Program is designed to support business, market and capacity development in the livestock and meat industry. The Program focuses on a set of areas, such as: consumer awareness, competitiveness and profitability, domestic and international market development, leadership and industry engagement.

Benefits of the Industry and Market Development Program program:

• Financial Support:
• The program offers cost-sharing grants to cover a portion of expenses related to product development, market research, and market development activities.

Eligibility criteria of the Industry and Market Development Program program:

• Farmers: Individuals or entities actively engaged in farming operations in Prince Edward Island.
• Agri-Businesses: Businesses involved in the processing, marketing, or distribution of agricultural products.
• Industry Organizations: Organizations representing agricultural producers or processors.
• Eligible Activities
• Product Development:
• Research and development of new agricultural products or the improvement of existing products.
• Activities may include product formulation, testing, and pilot production runs.
• Market Research:
• Conducting market research to identify new market opportunities and consumer preferences.
• Activities may include surveys, focus groups, and market analysis.
• Market Development:
• Initiatives to access new markets and expand market presence.
• Activities may include trade shows, marketing campaigns, promotional materials, and export readiness initiatives.
• Capacity Building:
• Training and professional development activities aimed at enhancing the skills and knowledge of individuals involved in the agricultural sector.