Google Ad Grants

The Google Ad Grants program offers eligible nonprofits up to $10,000 USD per month in in-kind advertising on Google Search, enabling organizations to raise awareness, attract donors, and recruit volunteers by displaying text-based ads to users searching for topics related to their missions.

Google

Overview of the Google Ad Grants program:

Since 2003, Google Ad Grants has empowered over 115,000 nonprofits across more than 50 countries by providing free advertising to amplify their causes. The program allows nonprofits to create and manage their own Google Ads accounts, crafting campaigns that target specific keywords relevant to their initiatives. These ads appear on Google.com search results pages, helping organizations connect with individuals actively seeking information aligned with their missions.

Benefits of the Google Ad Grants program:

By leveraging Google Ad Grants, nonprofits can:
Increase Visibility: Reach a wider audience by appearing in Google Search results when users search for topics related to the organization's mission.
Drive Engagement: Attract more visitors to their websites, leading to increased donations, volunteer sign-ups, and overall engagement.
Enhance Outreach: Promote events, campaigns, and initiatives to a targeted audience actively seeking related information.
Measure Impact: Utilize tools like Google Analytics to track ad performance and gain insights into user behavior.

Eligibility criteria of the Google Ad Grants program:

To be eligible for Google Ad Grants, organizations must:
Hold Valid Charity Status: Be registered as a charitable organization in their respective country.
Acknowledge and Agree to Google's Certifications: Confirm understanding and compliance with program policies regarding nondiscrimination and donation receipt.
Have a Functional Website: Maintain a high-quality website that provides adequate details about the organization and its mission.
Meet Website Policy Requirements: Ensure the website adheres to Ad Grants website policy, including secure connections (HTTPS) and clear content.
Certain organizations are ineligible, including:
Governmental entities and organizations.
Hospitals and healthcare organizations.
Schools, academic institutions, and universities (note: philanthropic arms of educational institutions may be eligible).