Grow Ontario Market Initiative

funding to grow your agri-food business through marketing analysis and planning, new product development and marketing activities.

Province of Ontario

Overview of the Grow Ontario Market Initiative program:

The Grow Ontario Market Initiative is a program by the Government of Ontario aimed at supporting the growth and development of the agri-food sector. This initiative provides funding to help Ontario-based agri-food businesses, organizations, and collaborations expand their market presence, increase sales, and improve their competitiveness both domestically and internationally.

Benefits of the Grow Ontario Market Initiative program:

The Grow Ontario Market Initiative seeks to:
Enhance Market Access: Assist agri-food businesses in accessing new markets and expanding their existing market presence.
Increase Sales: Support initiatives that lead to increased sales of Ontario agri-food products.
Improve Competitiveness: Enable businesses to enhance their competitive edge through marketing, product development, and innovation.
Foster Collaboration: Encourage partnerships and collaborations that drive growth and market expansion.

Eligibility criteria of the Grow Ontario Market Initiative program:

To be eligible for the Grow Ontario Market Initiative, applicants must meet the following criteria:
Type of Applicants:
Ontario-based agri-food businesses, including producers, processors, and distributors.
Industry organizations, marketing boards, and associations.
Collaborations between multiple businesses or organizations within the agri-food sector.
Project Scope:
Projects must focus on market development activities that align with the programs objectives.
Eligible projects include market research, branding and marketing campaigns, trade show participation, and product development aimed at market expansion.
Eligible Expenses: Funding can be used for a variety of project-related expenses, including:
Market research and analysis.
Development and implementation of marketing and branding strategies.
Participation in trade shows, exhibitions, and promotional events.
Product development and innovation aimed at market entry or expansion.