Grow Ontario Market Initiative

Overview of the Grow Ontario Market Initiative program:

The Grow Ontario Market Initiative is a program by the Government of Ontario aimed at supporting the growth and development of the agri-food sector. This initiative provides funding to help Ontario-based agri-food businesses, organizations, and collaborations expand their market presence, increase sales, and improve their competitiveness both domestically and internationally.

Benefits of the Grow Ontario Market Initiative program:

• The Grow Ontario Market Initiative seeks to:
• Enhance Market Access: Assist agri-food businesses in accessing new markets and expanding their existing market presence.
• Increase Sales: Support initiatives that lead to increased sales of Ontario agri-food products.
• Improve Competitiveness: Enable businesses to enhance their competitive edge through marketing, product development, and innovation.
• Foster Collaboration: Encourage partnerships and collaborations that drive growth and market expansion.

Eligibility criteria of the Grow Ontario Market Initiative program:

• To be eligible for the Grow Ontario Market Initiative, applicants must meet the following criteria:
• Type of Applicants:
• Ontario-based agri-food businesses, including producers, processors, and distributors.
• Industry organizations, marketing boards, and associations.
• Collaborations between multiple businesses or organizations within the agri-food sector.
• Project Scope:
• Projects must focus on market development activities that align with the programs objectives.
• Eligible projects include market research, branding and marketing campaigns, trade show participation, and product development aimed at market expansion.
• Eligible Expenses: Funding can be used for a variety of project-related expenses, including:
• Market research and analysis.
• Development and implementation of marketing and branding strategies.
• Participation in trade shows, exhibitions, and promotional events.
• Product development and innovation aimed at market entry or expansion.