Market Readiness Criteria

Overview of the Market Readiness Criteria program:

The Market Readiness Program by Tourism New Brunswick is designed to help tourism businesses enhance their services and align with industry standards, ultimately improving their appeal to both domestic and international visitors. The program offers guidance, resources, and support to ensure that tourism operators are fully prepared to meet the expectations of the market and deliver exceptional visitor experiences.

Eligibility criteria of the Market Readiness Criteria program:

• Tourism Businesses in New Brunswick: The program is open to tourism operators and businesses within New Brunswick, including accommodations, attractions, tour operators, restaurants, and other services catering to tourists.
• Commitment to Improvement: Eligible businesses should be committed to improving their market readiness and enhancing the visitor experience. This includes a willingness to implement recommended changes and continuously strive for excellence.