MVP to Product-Market Fit program

Overview of the MVP to Product-Market Fit program program:

The MVP to Product-Market Fit program by Co.Labs is tailored for early-stage, tech-enabled startups based in Saskatchewan that have developed a minimum viable product (MVP) and are looking to validate and scale it. This six-month program is deeply hands-on, combining structured learning with tactical support from seasoned entrepreneurs, venture capitalists, and subject matter experts. Participating startups receive up to $30,000 in non-dilutive funding and access to critical programming that helps them ideate, validate, and refine their go-to-market strategies. The accelerator places strong emphasis on customer discovery, founder development, and product iteration, aiming to get companies to a stage where they can demonstrate product-market fit. The experience also includes co-working space, peer learning opportunities, and access to the broader Co.Labs ecosystem. Teams who successfully complete the program may become eligible for Co.Lead, a follow-on accelerator that provides extended support. The program accepts applications year-round and operates in two intakes per year. It is highly competitive and aims to support startups with coachable founders, scalable solutions, and a commitment to long-term growth from Saskatchewan.

Benefits of the MVP to Product-Market Fit program program:

• Up to $30,000 in non-dilutive capital
• 6 months of structured startup acceleration
• Coaching from startup operators, VCs, and product experts
• Free access to coworking space and peer community
• Product-market fit roadmap and hands-on mentoring
• Eligibility for follow-on Co.Lead program
• Founder skill development
• Access to Co.Labs partner networks and investor channels

Eligibility criteria of the MVP to Product-Market Fit program program:

• To be eligible for the program, applicants must:
• Be based in Saskatchewan
• Have a functioning MVP
• Be a tech-enabled startup (software, digital product, etc.)
• Be pre-seed stage (prior to institutional funding)
• Have committed, coachable founders
• Be actively working full-time on the startup
• Be available for the full 6-month engagement