Canada Pavilion Program

Overview of the Canada Pavilion Program program:

The Canada Pavilion Program aims to make trade show participation easier for Canadian companies at the world’s premier food and beverage events "where the world shops" The Canada Pavilion Program is aimed at making trade show participation easier at the world’s premier food and beverage events, “where the world shops”. With trade shows being an integral marketing technique used by industry when entering new regions, the Canada Pavilion Program will allow companies to take advantage of opportunities arising from market access gains.

Benefits of the Canada Pavilion Program program:

• Streamlined access to financial support
• Customizable turn-key booth in Canada Pavilion events
• Focus on new-to-market, first-time
• Exhibitors, and innovative products
• Priority will be given to small and medium size exporters

Eligibility criteria of the Canada Pavilion Program program:

• All Canadian companies may apply. Emphasis will be placed on first-time exhibitors, new-to-market exhibitors, and companies with innovative products. Priority will be given to Small and medium-sized enterprises (SMEs).
• SMEs are defined as Small (1-249 employees) and Medium (250-500 employees) sized companies (incorporated legal entities) that generate annual net revenue of less than CAD$50 million (declared in Canada).