Soft Landing: Scale From Home

Overview of the Soft Landing: Scale From Home program:

Canada’s Tech Network’s Soft Landing: Scale From Home program offers qualified tech-driven startups and scale-ups exposure to digital business opportunities by offering $4,000 CAD in reimbursable marketing and sales expenses. Accepted companies can use funds to help offset the costs of projects related to net-new sales, business development and digital marketing activities.

Benefits of the Soft Landing: Scale From Home program:

• Strategizing and executing a targeted digital marketing campaign; hiring a third-party agency to help implement the campaign.
• Implementing new software tools to increase lead generation, customer acquisitions or sales.
• The cost of attending a virtual trade show or similar event; developing digital assets for digital exhibition space.
• Developing and integrating interactive digital product demonstration(s).
• Other approved initiatives that specifically address expanding and scaling digital sales into both national and international markets.

Eligibility criteria of the Soft Landing: Scale From Home program:

• You must be a Canadian tech-driven company (established startup or scale-up) headquartered in Canada.
• You must have a product that has launched and has generated $2,500 $3,000,000 in revenue in the past 12 months.
• Applicants must be offering their own proprietary technology or service, using their own intellectual property.
• You must have a clearly defined intention for the use of funds. This includes the project(s) to be undertaken and the necessary activities and expense breakdown required to achieve success are given in detail in your application.
• The following are examples of eligible expenses for reimbursement in this program, but are not limited to:
• The cost of implementing a CRM software (e.g. HubSpot).
• Third-party costs for executing digital marketing initiatives (e.g. hiring an agency or freelancer for marketing materials or campaigns).
• Digital advertising costs (e.g. Google Ads, Facebook and Twitter ads, LinkedIn Navigator).
• Developing digital assets for virtual trade shows/conferences.