UPS® Digital Connections Program

The UPS® Digital Connections Program helps small- and medium-sized businesses (SMBs) accelerate growth through free access to digital marketing tools, e-commerce support, and personalized guidance from industry experts.

Sealed Air Corporation

Overview of the UPS® Digital Connections Program program:

The UPS® Digital Connections Program, developed in collaboration with Sealed Air Corporation and the UPS Customer Technology Program (CTP), provides SMBs with crucial digital tools and expert support to help them compete more effectively in the e-commerce space. The program is designed to help businesses improve their online presence, streamline their digital marketing efforts, and build stronger connections with customers. Participants receive access to a robust set of resources including free digital marketing software (like HubSpot, Canva, or Mailchimp), training on effective e-commerce strategies, and assistance with implementation. The program focuses on offering tangible, tech-based business solutions—ranging from customer communication tools to branded marketing assets—at no cost to qualifying businesses. With a strong emphasis on professional development, UPS Digital Connections supports companies in improving lead generation, website conversion, customer engagement, and overall brand strength. This initiative is especially beneficial for businesses lacking internal marketing departments or technical expertise.

Benefits of the UPS® Digital Connections Program program:

Free access to marketing tools such as HubSpot, Canva, and Mailchimp
Personalized digital strategy consultations
Help with website optimization, branding, and automation
Email campaign design and CRM integration support
Assistance with scaling online customer engagement
On-demand training and webinars led by digital experts
Increased visibility and customer retention for participating businesses
No out-of-pocket costs for qualifying SMBs

Eligibility criteria of the UPS® Digital Connections Program program:

Must be a small- or medium-sized business (exact size limits not publicly specified)
Must be a UPS customer (or be willing to become one)
Should have an active or planned e-commerce presence
No specific age, revenue, or longevity criteria were listed, but businesses must be positioned to implement digital tools effectively
Applicants should be open to working with consultants and implementing suggested tools and strategies