Canada Brand

Overview of the Canada Brand program:

Canada Brand helps global consumers recognize Canadian food and beverage products and showcases the diverse range of products from our varied landscape from coast to coast to coast. It’s more than a symbol, it’s a story of our Canadian values, it evokes trust in our world-class, sustainable production systems, and it creates excitement and demand for our unique offerings.

Benefits of the Canada Brand program:

• If youre a Canadian agriculture, food or seafood company looking for a competitive advantage, the Canada Brand will help to differentiate your products in a saturated global marketplace, by providing access to:
• A government-approved and recognized national branding program;
• A marketing toolkit optimized for todays business environment;
• Promotional opportunities in international markets; and
• A community that shares the strategic vision of a unified international Canadian presence to increase the global appetite for Canadian products.

Eligibility criteria of the Canada Brand program:

• The basic eligibility requirements are that the products be grown, raised or harvested, or processed in Canada and produced in accordance with all relevant Canadian regulations related to exports.