Digital Content Marketing Program

Overview of the Digital Content Marketing Program program:

The DCMP enables Nova Scotia tourism businesses, national parks, municipalities, and related organizations to partner with Tourism Nova Scotia (TNS) to create professional photos and videos or implement customized digital marketing campaigns. The program is designed to enhance the visibility of Nova Scotia's tourism products and services, targeting markets in the Atlantic provinces, Ontario, Quebec, and the Northeastern United States. Eligible partners can either focus on content creation, digital marketing, or both, with TNS matching partner investments dollar-for-dollar. The content produced is used in the partner's marketing efforts and also integrated into TNS's broader promotional campaigns, ensuring maximum reach. TNS is committed to equity, diversity, inclusion, and accessibility, prioritizing applications from businesses owned by equity-seeking groups, including Mi’kmaw and African Nova Scotian

Benefits of the Digital Content Marketing Program program:

• Access to high-quality photo and video assets tailored to marketing needs.
• Customized digital marketing campaigns guided by TNS and its marketing agency.
• Enhanced visibility in key markets, leveraging the Nova Scotia brand.
• Increased awareness and bookings for tourism-related products and services.
• Support for advancing equity, diversity, inclusion, and accessibility in Nova Scotia.

Eligibility criteria of the Digital Content Marketing Program program:

• Eligible Applicants:
• Tourism businesses, national parks, municipalities, and other related organizations.
• Must be registered and in good standing with the Nova Scotia Registry of Joint Stock Companies.
• Roofed accommodations must comply with provincial short-term rental registry requirements.
• Project Eligibility:
• Content must appeal to Nova Scotias target visitor segments, including Cultural Explorers, Gentle Explorers, and Authentic Experiencers.
• Applicants must have a robust digital presence (websites, social media) and use Google Analytics 4 for performance tracking.