Participants begin the program by gaining an introduction to business fundamentals while working on the development of a business plan. The curriculum covers key topics such as identifying target markets, digital marketing strategies, branding, tax planning for sole proprietors, networking, and pitching skills. As part of the Building Your Business phase, participants are paired with mentors who have expertise and experience relevant to their business needs. These mentors provide guidance as participants apply their foundational learning to launch and grow their ventures. Throughout the program, participants are required to complete a functional business plan, create a realistic cash flow forecast, establish defined business milestones, and prepare a pitch deck.
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