Experience Ontario

Overview of the Experience Ontario program:

Administered by the Ministry of Tourism, Culture, and Gaming, Experience Ontario 2025 provides financial support to festivals and events that attract tourists, enhance Ontario’s profile, and generate economic benefits for local communities. The program funds events that offer innovative programming, engage community partnerships, and create job opportunities in the tourism, culture, and entertainment sectors. Eligible events must occur in Ontario over at least two consecutive days between April 1, 2025, and March 31, 2026. Funding is awarded based on event size and impact, with grants covering up to 50% of eligible expenses, including production, marketing, and accessibility improvements. Applications are competitive and assessed on criteria such as community impact, economic development, and organizational capacity​.

Benefits of the Experience Ontario program:

• The program supports festivals and events that:
• Encourage travel and in-person celebrations in Ontario.
• Attract tourists and increase visitor spending through innovative programming.
• Foster partnerships with businesses and community groups to boost economic impacts.
• Enhance Ontario's visibility through various media channels.

Eligibility criteria of the Experience Ontario program:

• Eligible Applicants
• Legal entities incorporated federally or provincially in Ontario.
• Indigenous communities or service providers.
• Established organizations with a presence in Ontario since January 1, 2024, or earlier.
• Eligible Events
• In-person events held over at least two consecutive days (exceptions for Canada Day).
• Must attract at least 30% tourists or 5,000 tourist attendees.
• Must comply with municipal and provincial guidelines.