Tourism Cooperative Marketing Fund

Overview of the Tourism Cooperative Marketing Fund program:

The purpose of the Tourism Cooperative Marketing Fund (TCMF) is to assist in the promotion and marketing of Yukon visitor experiences and services from across the territory to visitors. The TCMF budget is $700,000. Demand for the funding is high and applications are processed in the order in which they are received. Third parties cannot apply on behalf of TCMF applicants.

Benefits of the Tourism Cooperative Marketing Fund program:

• Advertising and marketing projects
• These are projects such as:
• Traditional advertising placements including but not limited to:
• Magazines;
• Radio;
• Newspapers;
• Digital display ads;
• Travel guides; and
• Out-of-home advertising.
• Online advertising such as:
• Web banner and social media ads;
• AdWords; or
• Listings in online directories that focus on visitor services.

Eligibility criteria of the Tourism Cooperative Marketing Fund program:

• Applicants who are based in the Yukon and who want to promote their tourism product or experience. This includes:
• Visitor experience providers;
• Transportation providers;
• Accommodation providers;
• Visitor attractions;
• Restaurants and bars;
• Destination marketing organizations (DMOs);
• Municipalities;
• Non-government organizations; and
• First Nations governments.