Strategic Initiatives Fund - Export Component

The Strategic Initiatives Fund – Export Component by New Brunswick’s Department of Tourism, Heritage, and Culture offers financial support to help the province’s cultural organizations expand into international markets, enhancing visibility and fostering growth within the arts and cultural sectors.

Government of New Brunswick

Overview of the Strategic Initiatives Fund - Export Component program:

This program supports various project types that increase visibility and engagement for New Brunswick’s cultural sector outside the Atlantic Provinces. Eligible projects include educational opportunities, mentorship programs, trade show participation, industry events, cultural exchanges, promotional material creation, and the touring or presentation of New Brunswick artists and exhibitions beyond the province. The fund assists arts and cultural organizations, for-profit cultural businesses, First Nations groups, and local governments with a cultural policy in creating meaningful interactions and partnerships in the national and international arenas. By supporting promotional activities and facilitating cross-border partnerships, the program seeks to strengthen New Brunswick's arts and cultural presence on a larger scale.

Benefits of the Strategic Initiatives Fund - Export Component program:

This fund enables organizations to expand their market reach, engage in cultural exchanges, participate in events and trade shows, and develop international partnerships. The program provides financial resources for essential promotional materials and activities, strengthening New Brunswick's cultural sector's global presence.

Eligibility criteria of the Strategic Initiatives Fund - Export Component program:

Eligible applicants include:
Non-profit arts and cultural organizations legally incorporated in New Brunswick.
For-profit cultural businesses registered in New Brunswick (e.g., craft entrepreneurs, commercial galleries).
First Nations groups and local governments with a dedicated cultural policy.
Projects eligible for funding:
Educational workshops and mentorship programs.
Cultural exchanges within Canada or internationally.
Participation in trade shows, missions, or industry events.
Development of promotional materials for out-of-province marketing.
Presentation and touring of artists, performances, and exhibitions to locations outside New Brunswick.
Ineligible Projects: Recurring projects lasting more than three years, projects funded under other New Brunswick Arts and Culture programs, and projects eligible under specific industry programs such as Music NBs ExportNB or the Fine Craft Industry Development Program.