IDM Fund: Discoverability and Commercialization Program

Overview of the IDM Fund: Discoverability and Commercialization Program program:

Ontario Creates' Discoverability and Commercialization stream under the Interactive Digital Media (IDM) Fund is designed to help Ontario digital media companies successfully market and promote their original, interactive content to both domestic and international audiences. This program supports activities that raise visibility, generate revenue, and increase user acquisition for interactive digital media projects that are already developed and market-ready. Eligible projects include video games, e-learning tools, XR (AR/VR) content, web series, mobile applications, and other original interactive content primarily intended for consumer use. Funding is provided to execute business strategies, including marketing campaigns, sales presentations, participation in industry events, and optimization for monetization. Emphasis is placed on supporting companies in targeting discoverability challenges and positioning their products effectively in competitive markets. Applicants are required to have a project with commercial potential and a clear marketing or sales plan. The program prioritizes Ontario companies with strong ownership and control structures, and particularly encourages participation from companies led by equity-deserving communities. The fund is designed to complement existing development or production support by helping projects cross the finish line in terms of visibility and audience engagement. It also supports companies in building global relationships and reaching export markets. Applicants may use the funds for consulting services, software, platform fees, promotional materials, and attendance at strategic events.

Benefits of the IDM Fund: Discoverability and Commercialization Program program:

• Up to $50,000 in non-repayable financial support.
• Funds tailored for marketing, promotion, and commercialization strategies.
• Support for international sales efforts, trade shows, and discoverability campaigns.
• Boosts audience engagement and monetization potential.
• Encourages export development and global market entry.
• Supports industry presence at key events and festivals.
• Enhances visibility of Ontario-owned and controlled interactive digital media.
• Fosters participation from equity-deserving companies and creators.
• Streamlined application process with access to guidance and documentation support.

Eligibility criteria of the IDM Fund: Discoverability and Commercialization Program program:

• To be eligible, applicants must:
• Be Ontario-based companies that are Canadian-owned and controlled.
• Operate as a for-profit corporation (sole proprietors are not eligible).
• Have a track record of producing interactive digital media content.
• Be financially viable and capable of completing the proposed activities.
• Have a market-ready original interactive digital media product.
• Submit a detailed discoverability or commercialization plan.
• Have at least 25% matching funds available (cash or in-kind).
• Companies must own the intellectual property (IP) or hold a majority stake.
• Priority is given to projects that are ready for launch or already in the market and need support to scale.